Canadian Marketing Association announces new chair, three new board members

TORONTO, May well 26, 2022 /CNW/ – The Canadian Advertising and marketing Association (CMA) today declared its 2022-23 board of directors, such as the appointment of Kerri Dawson, head of digital commercialization for prosperity and own banking at HSBC Canada, as board chair for a two-calendar year phrase.

“Kerri is a seasoned advertising govt and an expert director who has been involved with our organization in many capacities,” says Sartaj Sarkaria, acting chief running officer and chief diversity officer, CMA. “We are privileged to have these types of a robust leader with a deep comprehension of our strategic priorities as we create on the association’s noteworthy achievements more than the past various years.”

Dawson has been a member of the CMA board due to the fact 2018, and vice-chair for the previous year. At different factors all through her tenure, she has chaired the Finance and Audit Committee, the Human Methods Committee and the Nominating and Governance Committee. Prior to signing up for the board, she was active in numerous roles at the CMA, like as a senior choose for the CMA Awards and as a member of the Digital Promoting Council.

A few dynamic internet marketing leaders are joining the board this yr: Isaac Adejuwon, main govt officer and founder, Metricsflow Laura Pearce, place director, advertising and marketing, Google Canada and Scott Pinkney, senior vice-president and government imaginative director, Publicis Canada.

“The capacity of Canada’s advertising and marketing local community to inspire and have interaction consumers and generate enterprise development by info, creativity and innovation has by no means been much better,” suggests Dawson. “I glimpse ahead to doing the job with returning and new directors to guide the CMA in its mission to embolden marketers to renovate business, which in transform stimulates and strengthens the Canadian financial system.”

The CMA extends many thanks to Steve Mast, government vice-president, platforms, rising organization, Schlesinger Group, who leaves the board right after completing two decades as chair, as very well as to outgoing administrators Peter Furnish (vice-president, merchandise and marketing, Starbucks Coffee Canada) and Jan Kestle (president, Environics Analytics) for their numerous several years of assistance and determination to the affiliation.

Tale carries on

The full list of CMA directors for 2022-23 is:

• Kerri Dawson (Board Chair), Head of Electronic Commercialization for Prosperity and Own Banking, HSBC Canada

• Isaac Adejuwon, CEO and Founder, Metricsflow

• Brent Chaters, Taking care of Director, Accenture Song

• Alan Depencier, Chief Marketing and advertising Officer, Particular and Professional Banking and Insurance coverage, RBC

• Jeff Greenspoon, President, Worldwide Alternatives, Dentsu International

• Devorah Lithwick, Chief Manufacturer Officer, Bell Canada

• Amanda Maltby, Corporate Compliance and Chief Privateness Officer, Canada Put up

• Nicky Mezo, Vice-President, Marketing and advertising, Customer Method and 1:1 Channels, TD

• Meghan Nameth, Senior Vice-President, Marketing, Loblaw

• Susan O’Brien, Main Model and Buyer Officer, Canadian Tire Corporation

• Laura Pearce, State Director, Advertising and marketing, Google Canada

• Scott Pinkney, Senior Vice-President and Government Artistic Director, Publicis Canada

• Trinh Tham, Main Advertising and marketing Officer, Govt Vice-President, Advertising and marketing and E-Commerce, Harry Rosen

• Luxy Thuraisingam, Head of Global Partner Marketing and advertising, Cisco

 

About the Canadian Advertising and marketing Affiliation

The CMA’s reason is to embolden Canadian marketers to make a impressive effects on business in Canada. We give alternatives for our members from coast to coast to create skillfully, to lead to advertising considered management, to establish strong networks, and to strengthen the regulatory climate for company achievements. Our Chartered Marketer (CM) designation signifies that recipients are highly certified and up to date with finest procedures, as reflected in the Canadian Marketing Code of Ethics and Expectations. We represent almost all of Canada’s main organization sectors, and all advertising and marketing disciplines, channels and systems. Our Consumer Centre can help Canadians improved realize their legal rights and obligations.

Resource Canadian Marketing Association

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