Previous HBO chief promoting officer Pamela Levine has been tapped as the new head of marketing for Disney Branded Tv and Countrywide Geographic Content material.
Levine, who is changing the not long ago exited Jayanta Jenkins, will direct an built-in inside agency across brand and creative marketing and advertising, method, publicity, media planning, electronic/social, situations, talent relations and awards, supporting written content designed for Disney+, as very well as the Disney and National Geographic-branded linear networks, for every Disney Basic Amusement.
Additional from Assortment
In her new job, which she will start June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Material President Courteney Monroe. Levine’s immediate studies contain Chris Albert, government vice president, Marketing and advertising and Publicity Chris Spencer, government vice president, Imaginative Internet marketing Kristin Corrigan, senior vice president, Marketing and advertising Tactic Jessica Bodaken, vice president, Marketing Production Abby Ho, vice president, Social Media & Engagement System and Katie Morrow, vice president, Media Organizing.
Levine will be based mostly in Burbank, California and commit time in Washington, D.C., where by Nat Geo is headquartered.
Most not long ago, Levine was CMO for VC-backed tech organization BookClub.com. Earlier, she served as president of around the world theatrical internet marketing at Twentieth Century Fox Film, where she led campaigns for movies which includes “Hidden Figures,” “Logan,” “Murder on the Orient Specific,” “The Finest Showman, “Deadpool 2” and “Bohemian Rhapsody.” Prior to that part, Levine was CMO at HBO, main a crew liable for overseeing tactic for sequence such as “Game of Thrones,” “True Detective,” “Girls,” “Silicon Valley” and “Last Week Tonight with John Oliver.” Levine also played an integral position in HBO’s digital system approach, which includes the start of streaming support HBO Now.
“Pam is an extremely accomplished govt whose substantial experience launching, reimagining, and increasing major amusement makes is unparalleled,” Davis and Monroe mentioned in a joint assertion. “She’s not only led marketing for some of the most profitable movie and television franchises of all time, but Pam has a stellar standing as a potent, inspiring leader of large-doing, award-profitable groups. We’re delighted to welcome her to our Disney Branded Tv and Countrywide Geographic Articles groups.”
Levine additional: “This is an outstanding and distinctive chance to work not only for two of the world’s most beloved and iconic worldwide models but also with some of the most gifted executives in the company. It is an extra bonus that so numerous of them are buddies and previous colleagues. I’m thrilled to be a part of Ayo and Courteney, and the wonderful groups at Disney Branded Tv and Nationwide Geographic Content material to enable recognize the unrestricted potential of each brand names.”
Finest of Range
Sign up for Variety’s Publication. For the most recent news, stick to us on Fb, Twitter, and Instagram.
More Stories
Using lookalike audiences to reverse the marketing funnel and generate quality leads
How Data Security Shifts are Driving New Marketing Mandates
Empowerment, Delight And Conversions: Virtual Worlds For Marketing