In this episode of the Duct Tape Promoting Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global companion marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new e-book out named — Going to Results: Why Partnerships are the Potential of Marketing.
Marketers currently have a selection. They can maintain doubling down on promotion with the electronic goliaths of currently or start out to diversify and commit in other advertising channels, with an eye toward the future. In this episode, I talk with the Founder and Chairman of Acceleration Associates, Bob Glazer, about why diversifying your advertising approach with other channels — like partnerships — is the way of the potential.
Questions I check with Bob Glazer:
- [1:13] How would you determine partnerships, and what are you presenting new in the place of partnerships in this reserve?
- [3:29] Would you say there are unique ranges of partnerships?
- [5:44] Would you say this is probably a total issue of perspective shift for a lot of marketers?
- [6:59] Do you have a confined vary of who this methodology could do the job for or is this a little something that all people should be executing?
- [9:14] How do I discover companions?
- [12:58] Is there an example scenario on getting companions that you’d like to go by way of with us?
- [15:43] How would somebody who is listening to this get started out?
- [17:43] What are some of the platforms that men and women would likely experience?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] In which they can come across out much more about Acceleration Companions as perfectly as decide on up a duplicate of Going Results?
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