Why you should invest in email marketing?

More and more businesses are investing in email marketing, and with good reason: it has a high ROI. In fact, research shows that email is the third most influential source of information for B2B audiences. Some might say that there’s no substitute for face-to-face communication, but if you can’t meet your customers in person, then email is the next best thing to personalise your communications.

Whether you are considering investing in an email marketing platform for your business or you’re looking into using an email marketing agency, we’ve got the insight you need to make an informed decision.


ROI is the ratio between the return and the investment. ROI is one of the most important metrics in marketing, and it’s also one of the most misunderstood. A positive ROI indicates that you made money with your campaign. A negative ROI means that you lost money on your campaign. 

With the ability to create both personalised campaigns and effective email flows, email can be a highly profitable marketing tool. While social media has become an ever-popular option for digital marketers and small businesses alike, it doesn’t provide the same return on investment (ROI) as email marketing. 

For the last 10 years, email marketing has produced the highest ROI of all the digital marketing channels. It’s cost-effective as well, making it an attractive option for businesses of any size looking to build brand awareness and increase sales by reaching new potential customers. 

Personalised communication

Email marketing allows you to have a 1-on-1 conversation with your customers. You can tailor your message in a way that feels more personal and use email to nurture customer relationships.

Customers enjoy feeling part of your exclusive email community and hearing from brands that care about their preferences. When you reach out to your audience via email on a regular basis, it builds trust and makes them feel heard by the brand—which means they’re likely to purchase again and provide a high lifetime value.

Improve customer retention

In the world of customer retention, customer engagement is key. Email marketing is the perfect way to stay connected with customers and keep them coming back for more. For example, you can send a welcome email when they sign up or an anniversary email reminding them of all the great times they’ve had together.

It’s easy to get started with email marketing—all you need is an account with one of the many providers out there (like Mailchimp), some time to design your template, write your emails and then send them off.

Campaign emails are an effective tool to promote during seasonal sales, new product launches or brand announcements. Once you’ve created an email campaign template, all you need to do is adapt the imagery and text for each campaign. Once the campaign is live, you can use the advanced analytics tools to determine the success of your campaign.

Reach new customers 

Email is the most effective way to reach new customers without having to spend a lot of money. By offering a discount for the initial sign up and ongoing exclusive news, you can entice customers into a conversation with your brand. Once you have built up a base of customers, you can introduce them to the brand through a selection of your products or services. 

Email marketing is also a much more direct way of making sure that your advertisements and messages are seen by the people that they are targeting. In comparison with social media advertising, email marketing goes straight to the people on your list, waiting until they are ready to read their messages. 

Targeting your audience

Email marketing allows you to target your audience with ease. You can send a single email to a specific person or create a group mailing list of people who share similar interests and demographics. You can also target specific locations and industries or even age groups and genders. This makes it easy for you to tailor each email campaign in order to get the best response from your audience on any given day.

Investing in email marketing

Email marketing is a powerful way to reach your audience. It’s also a trusted way to communicate with your customers, and it’s inexpensive compared to other types of advertising like TV or radio. Email marketing helps you track how many people open your emails and click on links in them, which lets you see what content they’re interested in so you can create more relevant emails for future campaigns.

Email marketing is easy to scale since all you need is an email list and an internet connection, but it’s not just for businesses; individuals can use it too! For example, if your goal is to get more subscribers on your YouTube channel then sending out emails about new videos will help increase those numbers without paying for expensive ad campaigns or having people visit the website.