When taking your website online and choosing the right web hosting service, you must choose from many features and factors, like performance, uptime, security, and IP address.
Depending on your business needs, size, and other requirements, you can choose from either a shared or a dedicated IP address. While a shared IP address requires you to share the server’s IP address with other websites, you get a dedicated IP address exclusively for your website when you choose a dedicated IP address.
Choosing a dedicated IP address comes with many benefits instead of a shared IP address, even if it comes at an additional cost.
In this article, we’ll see the dedicated IP address meaning and its benefits for your website.
What is a Dedicated IP Address
A dedicated IP address is an exclusive and unique Internet Protocol (IP) address allocated solely for your websites and a web hosting account.
An IP address is an exclusive unique identifier that provides a website’s or machine’s valid location in a given network.
A dedicated IP address is beneficial for several reasons, like allowing you to access your business or website when the Domain Name Server (DNS) isn’t set up, offering an increased website speed with the high traffic load, and increasing security.
What are the Benefits of a Dedicated IP Address for your Website
Here are the excellent benefits of a dedicated IP address for your website.
- Enables secure remote access to your website
A dedicated IP address lets your employees connect securely to your company’s or business’s resources.
Besides, you can also control access to specific applications and resources to your company network and its sensitive assets. For example, you can enable this by only allowing access to specific resources to particular employees or IP addresses and restricting their access to other network resources.
- Provides direct access to your website
A dedicated IP address lets you directly access your website using the IP address since your site’s domain is the only domain mapped to that IP address.
For instance, typing ”64.233.187.99” would directly lead you to Google because that address is Google’s dedicated IP address.
While this isn’t the most significant advantage, it still benefits businesses when the domain servers are down.
- Boosts your business reputation
Using third-party services to handle business payments or a third-party domain name doesn’t add much credibility to your business, especially when you run a well-established online or eCommerce store.
A dedicated IP address provides an SSL Certificate to protect your customer’s data and informationboosting your business’s online credibility and reputation and ensuring high customer satisfaction.
- Improves email deliverability
A dedicated IP address’s reputation can significantly impact your business’s email delivery rate.
This will allow you to send a large volume of emails, around thousands of emails, to your target customers. However, shared IP addresses often risk users blacklisting or blocking your emailswhich may negatively impact your business and its email deliverability.
On the contrary, a dedicated public IP address isolates your business from such risks and ensures quality email deliverability and reputation.
- Reduced risk of IP blacklisting
Security and location privacy are other excellent benefits of a dedicated IP address.
Sometimes shared IP addresses come with the risk of country-specific blocking of websites. This is because other websites sharing your IP addresses may be illegal or perform illegal activities like sending out viruses, spam emails, or malwareincreasing the potential of your website being blocked by the search engines.
With a dedicated IP address, there are zero chances of the IP address getting blocked unless you do something malicious intensionally.
Conclusion
A dedicated IP address provides multiple benefits to your business website, including increased website speed, enhanced security, increased business reputation, and the flexibility to connect to your remote server.
So, if you own an eCommerce site or wish to boost your business’s credibility, buy a dedicated IP address from a reliable web hosting provider today.